Startup Fundamentals: Build a Strong Foundation for Your Business

Starting a business is exciting—but it also demands clarity, planning, and a strong foundation. On this page, you'll find the core building blocks that every early-stage founder should understand. From testing your business idea to forming a capable startup team, protecting your innovation with patents, and exploring funding options, these essentials will guide you in shaping a viable and resilient venture.

Whether you're still at the idea stage or already building your prototype, mastering these startup fundamentals will help you avoid costly missteps and make smarter decisions early on. You'll also find resources on different business models and how to align them with your goals and industry.

Use this page as your starting point to build a startup that stands the test of time—and gain insights from proven strategies and real-world experience.

Three key questions for the first test of your busines idea

Do not start too complicated to assess the feasibility of your business idea.

what are the questions to test your business idea

Before launching a startup, it is essential to evaluate the feasibility of your business idea. Begin by asking yourself some relevant questions to roughly test the feasibility of your product. Consider factors such as the feasibility of the technology and product, whether existing technologies can be combined, whether the technology can be protected, and whether there are competing products on the market. Additionally,.....

Master the Journey from Idea to Growth and Scale

Turn your startup idea into a thriving business with clear strategies for each growth phase.

Grow and scale your startup successfully

From testing your idea to building a team, finding funding, and scaling your operations — this guide helps you navigate the full startup lifecycle with smart, actionable steps.

Build to Sell — Turn Your Idea into a Buyable Business

The Build to Sell strategy helps innovators create value around an idea and prepare it for sale. Develop your invention and then position it for acquisition or licensing.

Build to Sell may be the most overlooked Strategy to Sell your Idea

The concept of Building to Sell is that you start a company in order to to develop your idea just far enough that it becomes credible, valuable, and attractive to other players who can take it further. Discover the difference with starting a company to grow and scale.

How to get a patent? What is a Patent and How to Apply for One in Different Countries?

Get comprehensive information and learn more about the advantages and disadvantages of applying for and maintaining a patent

How to apply for a patent in different countries

Protecting your innovation in multiple countries requires a solid understanding of international intellectual property (IP) law. From patents and trademarks to copyrights and trade secrets, each jurisdiction has its own rules and systems. Global agreements like the Patent Cooperation Treaty (PCT) and the Madrid System for trademarks help streamline the process, but navigating international IP protection still requires careful planning. If you're considering patenting your invention abroad, it's essential to first understand the patent application process and determine whether obtaining a patent aligns with your business goals. Learn more about how to get a patent and what to consider before applying.

Startup Capital

What are the ways to find funding for your start-up?

where can you find your startup capital

How to find finance is one of the most frequently asked questions by individuals with an invention in a startup. Unless you have already enough money of course, but here we presume that you will have to find finance to be able to realise your ideas. Remember, any party interested in financing your project will have the idea that more money can be earned by investing in your business idea than when their money earns interest in a regular savings account of a bank......